When you think about scaling content across global markets, there’s a tendency to focus on translation and localization. The way we search for and consume content has also changed – there are many other elements, including marketing channels, content design, user interfaces and end-customer experience, required to take into consideration.
Join Amplexor's subject matter expert and thought leader, Sharon Austin, who will present:
- How to connect content development and repurposing through customer journeys from a global level
- Content creation approaches to effectively engage global audiences
- Approaches on how to shift global content upstream to accelerate your company's sales growth