70% of companies actively invest in Content Marketing and 77% have a supporting content marketing strategy. How do you know if your content is resonating with your various customers and achieving the desired business goals?
In the second episode of this virtual knowledge series, you will learn about the critical nature of a content audit, what it entails, and how it can make the difference between content that ‘moves the needle’ and content that misses the mark. Discover best practices and the most efficient tools to help conduct a content audit. Your investment in content marketing is incomplete if it does not include a content audit.