Experience Cloud Forum

15 November 2018

In today’s digital world, personalized, cross-channel experiences have become the new standard of customer engagement. Now, your customers expect nothing less - regardless of the size of your business or budget. 

Customers expect to be understood, to be catered to in their moments of want and need. Now there are tools to automate this process on a personal, individual level. Providing significant uplift and revenue opportunities for your brand.

Join Adobe and Amplexor as we guide you through various key use cases that span across the customer journey and are fundamental to delight customers:

  • Establishing a solid digital foundation for your organization
  • Setup for smooth customer onboarding experiences
  • Orchestrating personalized communication across channels 

Learn how to shape a brand experience that creates a real connection with your customers to build lasting loyalty, irrespective of where you are in your digital journey.

Hear from the media and banking/finance industries who will share what it takes to thrive in this new and exciting business landscape.

Be part of insightful discussions on how organizations of all sizes create standout experiences that generate connection with customers.


08:30    Welcome & Coffee

09:00    Introduction Keynote: the Future of Experiences

09:45    The right digital foundation to power media revolution.
When communication is your business, providing personal and consistent experiences across every channel is crucial. As consumers move freely around online and offline channels – such as TV, web, print, mobile apps, etc. – they expect you to stay stable while adjusting swiftly to their ever-changing needs.
Join us on this journey through the media digital revolution and discover how the right foundation can help to reconnect with your audiences, transforming the way they consume and engage with news, information and entertainment.

10:15    Coffee break

10:30    Smooth customer onboarding experiences
Today’s consumers want a streamlined sign-up process they can start and complete on any device. In many industries, customer interactions involve the exchange of a lot of information, including when customers sign up, onboard, and apply for services. Find out how to deliver the most modern enrollment experience using the right combination of data, insights, and tools.

11:15    Orchestrating personalized communication across channels & GDPR with Euroclear
Euroclear aims to improve client and external stakeholders’ communication enabled by digital tools. Our strategy to launch a new marketing automation tool mid-2018 coincided with the coming of GDPR on 25 May.
Running both projects in parallel was difficult at first glance. We took up the challenge and turned it into an opportunity by leveraging the capabilities of Adobe Campaign to improve our marketing approach and the quality of the personal data. 

11:45    Adobe Experience Cloud in action (Demo)

12:15    Q&A and wrap-up

12:30    Lunch


Ann Dewilde, Digital Manager at Euroclear
Ann Dewilde has been pushing the boundaries to transform digital experience on our public website (www.euroclear.com) and client portal (MyEuroclear).
She redesigned the web/mobile experience, connected it seamlessly with social media channels and the marketing automation tool by taking a customer-centric approach.
Ann has been leading a global project to ensure our digital marketing and communication channels are GDPR ready. An has been active in digital channel and website management for over 15 years. 

Damien Dewitte, VP Digital Experience at Amplexor
For the past 20 years, Damien Dewitte has been helping companies across industries worldwide to break technical barriers and excel in their digital initiatives. As Digital Experience VP at Amplexor, and co-founder of Amplexor Belgium, Damien focuses on a no-nonsense consulting approach to drive innovation in Enterprise Content Management (Web Content Management, Document Management and Collaboration).  Leading a team of digital enthusiasts, he believes unique businesses deserve unique strategies and is responsible for the excellence of the customer experience and digital transformation portfolio.

Dan Britcher, Industry Strategy Manager at Adobe
As Adobe's EMEA Lead for the Media & Entertainment Industry, Dan Britcher brings more than 20 years of experience in sales, business development and product strategy across technology, publishing, broadcasting and digital media industries. Prior to joining Adobe, Dan held executive positions at Time Warner, Guardian Media Group, Brightcove and Yahoo, where he was responsible for the integrations of Flickr, Eurosport and Bebo post-acquisition. He has also managed large media industry relationships including BBC, ITV, ProSiebensat, MailOnline, BT, NewsCorp, MailOnline and the Financial Times.


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