Amplexor DXM/ECS Vice President speaks at Belgian Marketing and Sales Summit

Amplexor was present as Silver Partner at the 7th Marketing and Sales Performance Summit last 15 November in Mechelen, Belgium. This annual event gathered over 200 local business leaders, marketing and sales directors and entrepreneurs, for an afternoon of discussion and networking around the impact of digital transformation in sales and marketing strategies.

Sylvie Versteylen, Executive Vice President DXM/ECS at Amplexor participated in the panel discussion which wrapped-up the conference with six other industry experts. The debate generated thought-provoking contributions but all the speakers agreed it’s imperative in present times to effectively adapt businesses to address customers' ever rising expectations in order to remain competitive.

The afternoon had kicked-off with an inspiring keynote presentation by Peter Vandekerckhove, CEO of BNP Paribas Fortis. He reviewed his perspective on business transformation within Belgium’s biggest bank, as well as the change most companies are facing in terms of commercial performance.

The program included more pragmatic examples from leading organizations in Belgium on how to boost business operations in order to reach prospects and retain customers, giving the seasoned professionals an opportunity to take an inside-look into the success stories of these companies.