08:30 Welcome & Coffee
09:00 Introduction Keynote: the Future of Experiences
09:45 The right digital foundation to power media revolution.
When communication is your business, providing personal and consistent experiences across every channel is crucial. As consumers move freely around online and offline channels – such as TV, web, print, mobile apps, etc. – they expect you to stay stable while adjusting swiftly to their ever-changing needs.
Join us on this journey through the media digital revolution and discover how the right foundation can help to reconnect with your audiences, transforming the way they consume and engage with news, information and entertainment.
10:15 Coffee break
10:30 Smooth customer onboarding experiences
Today’s consumers want a streamlined sign-up process they can start and complete on any device. In many industries, customer interactions involve the exchange of a lot of information, including when customers sign up, onboard, and apply for services. Find out how to deliver the most modern enrollment experience using the right combination of data, insights, and tools.
11:15 Orchestrating personalized communication across channels & GDPR with Euroclear
Euroclear aims to improve client and external stakeholders’ communication enabled by digital tools. Our strategy to launch a new marketing automation tool mid-2018 coincided with the coming of GDPR on 25 May.
Running both projects in parallel was difficult at first glance. We took up the challenge and turned it into an opportunity by leveraging the capabilities of Adobe Campaign to improve our marketing approach and the quality of the personal data.
11:45 Adobe Experience Cloud in action (Demo)
12:15 Q&A and wrap-up