Breaking Down Marketing and Localization Content Silos

7 May 2020 | 3 – 4.30 p.m. Irish Time (GMT+1) | Online


Join Women in Localization for a virtual ‘Tea and Talk’: “Breaking Down Marketing and Localization Content Silos”.

In this session, you will learn how to improve digital content collaboration with expert guest speakers from Amplexor, Indeed, SpecSavers, and Tenable.

In a highly competitive landscape and complex content ecosystem, it is crucial to adopt thoughtful, engaging and measurable approaches to enable accelerated digital content success. However, enabling digital disruption in a large enterprise requires harmonious collaboration across cross-functional team members, Marketing, Global Content and diverse external partners. Companies will want to avoid stumbling upon potential roadblocks, like the lack of alignment regarding business outcomes and KPIs. When Globalization and Marketing teams work independently, companies risk a cohesive global customer experience.
Join Amplexor’s digital strategy and SEO expert Svetlana Stankovic, SpecSaver’s global brand champion, Hannah Ellis and Indeed’s global content and localization expert, Esther Curiel in this engaging discussion. They will discuss valuable insights on challenges you may face and offer suggestions to bridge the gaps to achieve global content excellence. They will describe how to drive end-to-end content performance through streamlined digital marketing approaches and analytics, ensuring that your teams aligned and working toward the same goals.

Why attend?

In this virtual Women in Localization event you will learn first-hand from industry professionals:

  • Why companies need to be more disruptive to provide customers with optimal and meaningful results
  • How to address challenges between Marketing and Localization teams developing global content
  • Best practices for managing risk while driving global business content strategies
  • Insights into real industry use cases of successful collaboration

Meet the Speakers

Katrin Drescher, Chapter Lead for Women in Localization Ireland, and Grainne Maycock from Amplexor will co-moderate the session, and contribute relevant insights along the way.


Svetlana Stankovic

Digital Strategy Director, Amplexor

Svetlana Stankovic is a digital marketing leader, lecturer and strategist with an entrepreneurial mindset. Specializing in strategic marketing, large and enterprise websites and technical SEO, Svetlana has been helping global brands to grow their business online for the past 14 years. In 2018, she was named one of the top women in SEO to follow on Twitter by Econsultancy, and is also a renowned SEO blogger.

Hannah Ellis

Online Merchandising Manager, SpecSavers

Hannah is based in Guernsey but works in the Global Brand Team where she is responsible for making Specsaver products shine on all their websites. This involves content management, process optimization, multilingual release and  making sure every pair or glasses, box of contact lenses and hearing aid has a photograph (CGI model) and product description across multiple languages.

Esther Curiel

Localization Operations Manager, Indeed

Esther Curiel is a global content and localization expert. She has been helping brands create great user experiences across global markets for 20 years. She is currently a Localization Operations Manager with Indeed, a job site available in more than 60 countries, where she leads their Content Effectiveness team.


Ready to “Tea and Talk” with us? Don’t miss the chance to learn from industry experts how you can overcome your marketing and localization content silos.Bring your favorite mug! (There may even be a prize for the best one!)