A Deep Dive into Content Creation: Developing Content that Resonates Across Global Markets

12 December 2019

Did you know that nearly 70% of marketers today see creating global content as their biggest challenge?

When you think about scaling content across global markets, there’s a tendency to focus on translation and localization. The way we search for and consume content has also changed – there are many other elements, including marketing channels, content design, user interfaces and end-customer experience, required to take into consideration. 


Join Amplexor's subject matter expert and thought leader, Sharon Austin, who will present:

  • How to connect content development and repurposing through customer journeys from a global level
  • Content creation approaches to effectively engage global audiences
  • Approaches on how to shift global content upstream to accelerate your company's sales growth


Session A

12 December - 5:30 a.m. MST


Session B

12 December - 12:00 p.m. MST