Delivering a consistent content experience by bridging the gap between Marketing and Technical Content
For the last decade, most discussions in technical documentation has been all about automation, moving to XML and structured content, improving quality, managing content and workflows more efficiently, and of course: reducing costs. Now it’s time to talk about the customer experience! And it’s time to talk about the customer journey.
Our customers expect a conversation—an experience. Much of the purchasing decision happens outside of the “normal” (aka outdated) view of the purchase funnel. The line between pre-sales and post-sales continues to blur. Surviving in this environment requires a shift in focus towards a compelling customer experience.
In this session, you will learn:
- How the convergence of pre and post-sales content impacts business
- How it’s becoming increasingly important to understand technical communication as marketing communication
- How technical writers can influence the shift toward a digital experience
- How to design, manage and deliver a rewarding experience to your customers at every touchpoint of the journey