Ireland has quickly become the global technology hub and localization center of excellence for Europe, attracting IT and communications companies to the region as a European-base for strategic business activities. Ireland’s geographic location relative to the European Union (EU) and as an English-speaking member of the Eurozone with strong ties to the United States makes it a prime locale for software, financial and medical technology sectors.
Ireland is recognized as the second largest software exporter with 16 of the top 20 global tech firms and 900+ multinational and indigenous software firms operating within its borders. It is the seventh largest provider of wholesale financial services in the EU with more than 500 international financial institutions who provide services to every major economy in the world. It is also home to 300+ medical technology companies, including 13 of the world’s top 15, and as such has established itself as one of Europe’s largest MedTech hot spots. Collectively, Ireland employs more than 84K employees across these three sectors and generates a combined €18 billion in exports and taxes to the European economy each year.
Ireland sounds like a great place to begin your expansion efforts but where do you begin? How do you prepare, plan and execute a growth strategy that targets Europe and beyond? Our webinar, Scaling up in EMEA – Ireland, Gateway to Global Growth, will highlight strategies for removing language barriers and achieving globalization success. Attend to gain a better understanding of:
- What “going global” means – preparing your product and marketing message for international distribution
- What a localization strategy involves – from languages and processes to platforms and tools
- How people, processes and technologies are connected – traditional translation vs. AMPLEXOR’s approach and how ConnectivityExpert saves you time and money
Whether you are selling a product, service or solution in new markets, speaking the language of your customers is the first challenge to overcome. AMPLEXOR’s Dublin hub, along with its 41 offices across Europe, help our clients develop and navigate a scalable globalization strategy to enable growth while removing language, technical and digital marketing barriers.
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MEET THE SPEAKER
Grainne Maycock, VP Sales at AMPLEXOR
Grainne resides in Dublin Ireland and has over 17 years of executive-level experience in the localization industry. She has worked with many of the world’s largest organizations across the IT, life science, online consumer, telecommunications, manufacturing and marketing verticals, helping them create and implement programs to optimize global content release and increase global market share and revenue through effective multilingual content release programs. Gráinne was a member of the LocWorld program committee in 2011 and 2014 and is also involved in helping with Brand2Global, an event designed for executives who drive global marketing. She is a regular speaker on globalization and localization topics at industry events.