11:30 - Welcome reception and networking lunch
12:00 - Introduction
Lode Vandermeulen, VP Sales Professional Services
12:15 - Turning your technical information into Marketing content
Damien Dewitte, VP Solution Management DXM
Product content is a powerful resource to boost your marketing efforts. Discover how it can improve search ranking, encourage lead growth and ultimately enhance your customers’ buying and after-sales experience.
12:40 - Drupal and technical documentation: the unified customer experience
Jan Lemmens, Drupal Consultant
Learn how Drupal can help you to ensure your product information reaches its global audience, while leveraging users’ feedback to continuously improve customer engagement and drive conversion.
13:00 - How Adobe integrates DITA publishing inside Adobe Experience Manager
Ruben Thys, DXM Business Consultant
An inside tour through Adobe’s first-class authoring and publishing experience for multilingual technical content across mobile, web, desktop and print.
13:25 - Q&A
14:00 - End