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Transcreation is the process of adapting a message for its meaning—maintaining its intent, style, tone and context. The message should evoke in its readers the same emotions and implications in the target language as it does in the source language.
A successful translation strategy means appropriately balancing three key program pillars: cost, quality and turnaround time. You want to ensure high quality final content, efficient translation project turnaround times, all at an economical cost.
