Digital masters gather in Paris for an inspirational evening
June 26, 2017
On 14 June, an exclusive group of top digital marketers and marketing strategists gathered in Paris for AMPLEXOR’s Digital Circle Dinner, an inspirational evening event focused on the topic of digital strategy.
With an interesting agenda and appealing presentations, the event was fully attended and offered participants networking opportunities with peers across industries, as well as other surprises, such as a business photo shoot.
The roundtable discussion was triggered by insightful talks by Caroline Faillet, co-founder of Boléro agency and author of “The Art of Digital War” and Laurent Geray, Managing Director of Nodya Group.
Caroline Faillet detailed how digital technology has been rapidly enabling consumers to jeopardize marketing strategies and brand reputations, and how businesses need to learn how to subvert traditional marketing approaches. She also revisited precepts of the great strategists, such as Sun Tzu, to demonstrate how organizations can survive or even dominate in the digital era - an era that companies can conquer with strengthened marketing strategies and messages.
Laurent Geray provided food-for-thought on how blockchain is transforming the world and opening possibilities in their marketing fields. Blockchain was originally created as the backbone for the digital currency, bitcoin, and its technology gives internet users the ability to create value and authenticate digital information.
Véronique Boudaud, Digital Initiator at Digitize2grow and Digital Transformation Expert, moderated the panel discussion with industry thought leaders who shared their perspectives on building winning digital strategies and the major challenges facing their companies and sectors.
All attendees had positive feedback about the event and the opportunity to share experiences and perspectives with digital peers and industry experts on how to transform even the most dissatisfied customers into brand evangelists and lead businesses to success in this digital area. They also enjoyed the chance to unwind after a busy work day!
Véronique Boudaud is a Digital Initiator at Digitize2grow. After leading transformation projects across the globe for top technology companies she decided it was time to embark in her next adventure. In 2016, Véronique created her own venture, Digitize2grow, and begun a worldwide Digitour. Since then, she has been researching and sharing her findings on B2B digital transformation scenarios: how existing enterprises adapt or die and new business models flourish. The ecosystem that Digitize2Grow is building aims to help mature enterprises and start-ups to find their digital North and grow their value with the right digital transformation strategy.
Caroline Faillet is a Digital entrepreneur and co-founder of Bolero Web Intelligence. Obsessed by understanding how contents propagated on the web, she became early interested in social media ancestors (forums and newsgroups). In 2004, convinced by the power of “user generated content,” she founded Bolero Web Intelligence, a leader in opinion monitoring that helps enterprises to use data to drive their marketing and communication strategies. Sometimes called “sociologue du web”, Caroline authored "L'Art de la guerre digitale" in 2016 and is recognized as a pioneer in social listening in France. She is often invited to speak in professional masters and many digital events.
Laurent Geray is the Managing Director at NODYA Group - Digital services. He started his career with a series of team management roles, where he successfully drove operations of both large multinational companies as well as startups. Laurent’s international career took off when he joined Capgemini to oversee the company’s business transformation processes in CRM and Product Planning. In 2007, he joined Volvo Group as CIO Infrastructure Manager and Head of Techwatch & Business Innovation for Renault Trucks. Laurent assumes finding the right technology to meet customer expectations and budget constraints while driving Volvo’s strategic digital agenda has been his most challenging job. His professional savoir faire and inspiring leadership are put to work at ISEG Marketing & Communication School in Lyon, where he lectures on Digital Marketing Strategy.