Marc Haarmeier (Amplexor) at ComputerWoche’s Augmented Reality roundtable | Source: Michaela Handrek-Rehle / ComputerWoche

Recently, AMPLEXOR was invited by leading German IT magazine ComputerWoche to participate in an expert roundtable which took place on 14 May in Munich, Germany. The event was focused on the rise of augmented reality (AR), mixed reality (MR), and virtual reality (VR) among German companies, and the challenges they face when developing scalable processes.  

Attendees from several companies who use or develop AR/VR solutions were invited to share their views for the future of the technology within German businesses. AMPLEXOR Digital’s Managing Director, Marc Haarmeier, joined the roundtable to share his views on the outlook for AR.  

Marc is uniquely qualified to share his opinions on the subject. He has over 20 years of practice introducing digital enterprise solutions and recently has been leading AR projects for major manufacturing clients of Amplexor. With a background as an industrial engineer and having founded a group of companies with subsidiaries in Germany, Austria and Switzerland, Marc is a digital solutions expert and a driving force behind digital transformation. 

According to Marc, “Most of the customers have the topic of augmented reality on the radar. And I think the projected high growth rates for the future will also arrive. The introduction, integration and roll-out of augmented reality solutions into an enterprise environment is like a classic software project with the corresponding effort and lead times." 

However, participants agreed there are challenges to developing scalable AR, VR or MR applications. Those include getting the buy-in from internal stakeholders, integration with other business applications, ensuring good user experiences and overall satisfaction as well as proof of ROI. Of these challenges, attendees often offered the following advice: 

  • Start with a small project. When successful use it to standardize solutions to demonstrate to stakeholders how processes can be improved. 
  • Set up a digitization and VR office. It will coordinate all departments and their goals with their IT, HR and / or production departments. 
  • Do not budget just for VR projects on paper. If you use VR technologies, for example in continuing education, reduce the resources available to trainers or ask trainers to use the same resources for other tasks. 
  • Avoid implementing AR and VR projects with a top-down approach. Consider the people who use them and ensure those who work with the solution on the front end are integrated right from the start. 
  • Invest on a manageable scale. Especially in the right end-to-end or out-of-the-box solutions, for example, in the virtualization of machine protocols. 
  • Reconsider the use of economies of scale to build owned solutions. Instead, investigate customizable VR / AR content management solutions for multiple XR use cases.

Marc’s overall opinion on scalable challenges is this: "Sometimes when the direct competitor does it, mixed reality is a flagship project, no matter what it costs. BUT when mixed reality solutions should be  rolled out across the organization, ROI naturally plays an essential role. Applications need to be scalable and if the mixed reality projects do not scale, it will be difficult to do so with the enterprise-wide rollout." 

For the full press coverage by ComputerWoche, check the complete article (in German) about the event on the magazine’s website

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