Amplifying the patient voice - the role of linguistic validation
By Dana Weiss
AMPLEXOR in Pharmiweb
Few would argue that the trend over the last decade or so to listen more to the patient voice has been a positive development. Life sciences firms have now recognized the importance of listening to target populations much earlier in the product planning, research and development lifecycle. This is reflected in the growing emphasis on strategies such as observational research, focus groups and social listening for trying to understand what patients need and want at a far earlier stage.