AMPLEXOR presented an SEO Strategy 2020 Workshop at the latest edition of E-Marketing Paris, the annual digital marketing conference, which took place between April 9 and 11. With a conference program dedicated to smart e-marketing and effective customer engagement strategies, the event was the perfect forum to highlight the three pillars of an effective SEO strategy - Big Data, content and user experience - through a live workshop and dedicated booth.
Together with guest speaker Cyril Bladier, Chief Marketing Officer at Business-on-Line, Pierrick Danielo, Delivery Manager at AMPLEXOR, presented the latest SEO trends and inbound marketing best practices.
The topic attracted more than 120 marketing and communication professionals, who got to explore how to increase their businesses’ online visibility and conversion by combining an all-in-one CMS with powerful Big Data tools. Focusing on the PULL methodology, the presentation covered how reverse SEO works, the best SEO tools to get an accurate online marketing segmentation as well as how to build an effective inbound link strategy to raise the authority of the domain. The topics that raised the most questions from the audience were why a performing SEO strategy is not enough for a powerful digital presence and what other factors are involved. This is where the relevance of user experience comes into play, following an innovative UX design process and supported by the technical performance of the CMS platform and its underlying infrastructure.
During the three days of the event, AMPLEXOR was also present in the exhibition with a booth showcasing our customer success stories around digital marketing, content management and internal communications. With artificial intelligence finding its way into marketing, built-in AI capabilities in WCMS was also one of the issues that sparked a discussions with visitors seeking new ways to improve content marketing and deliver personalized customer experiences.