In today’s fast-paced, global marketplace, people are literally being bombarded with content from all directions. As the race for attention escalates, there’s greater pressure to consistently create content that’s not just good, but that builds audience engagement and loyalty. When adapting content to global audiences, this becomes harder. So, what does it take to create culturally relevant storytelling that resonates deeply with your international audiences?

In this Amplexor-hosted Table Talk, Dr. Carmen Simon, cognitive neuroscientist, international author, and Stanford University educator, will discuss what makes content memorable and how transcreation can help global audiences to remember your name. You'll gain a set of proven tools and strategies for creating brand stories that captivate your global audiences regardless of culture, are hard to forget and impossible to ignore!

Join an interactive discussion between Carmen Simon, cognitive neuroscientist, and Sharon Austin, global marketing expert, to discover:

  • The latest in brain science research on the power of storytelling
  • What factors make your content memorable
  • Practical, science-based guidelines for content creation
  • How to improve your audience’s attention, memory retention, brand awareness, and loyalty
  • Effective strategies to create culturally relevant storytelling for international audiences

Agenda

11:00 am - Registration and open networking

11:30 am - Lunch

12:00 pm - Roundtable discussion

  • Introduction: Allison McDougall, Senior Vice President, Amplexor
  • Guest Speaker: Dr. Carmen Simon, Cognitive Neuroscientist
  • Amplexor Speaker: Sharon Austin, Marketing subject matter expert
  • Additional Comments: Lou Salmen, Director, Amplexor

1:00 pm - Q&A

1:30 pm - Closing remarks

Location

Epic Steak

369 The Embarcadero
San Francisco, California 94105 USA

Amplexor Table Talks are a unique opportunity for industry peers to come together and gain insights into the various challenges faced within the industry today. We offer an open forum and exchange opinions and views in an informal setting.

Speakers

Dr. Carmen Simon

Dr. Carmen Simon | Guest Speaker
Silicon Valley entrepreneur, cognitive neuroscientist and speaker

Dr. Carmen Simon is a cognitive neuroscientist, author, and founder of Memzy, a company that uses brain science to help corporations create memorable messages. Carmen’s most recent book, “Impossible to Ignore: Create Memorable Content to Influence Decisions,” has been selected as one of the top international books on persuasion. Carmen holds two doctorate degrees, and she also teaches at Stanford University. Dr. Simon holds frequent workshops for corporate audiences on the importance of using brain science to craft communication that is not only memorable but sparks action. 

Sharon Austin

Sharon Austin | Speaker
Global marketing expert

Sharon is Director of Marketing Solutions at Amplexor, based in River Falls, Wisconsin, US. She has more than 18 years’ experience in the language service industry across marketing and operations roles. Her passion is in creating and implementing solutions for different international companies in various multilingual disciplines from multilingual SEO, transcreation, digital marketing and language review services.

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