Simply playing on the global stage is no longer enough to be competitive. You must seek new ways to increase brand awareness and equity. Unfortunately, there’s no proverbial “magic wand” to achieve this.
Behind every top global brand is a sophisticated digital ecosystem comprised of a combination of technology, process governance and team members performing very specific roles.
It doesn’t happen by accident.
You’ve defined your corporate values, established a brand strategy, outlined content and SEO objectives, and invested in the right technology to engage customers in each of your target markets, across all relevant channels. However, something still isn’t right... Creating consistent, impactful content is still challenging and siloed. Regional offices lack the necessary staff, global audiences do not understand the local story and sometimes agencies just make things even more complicated. You want to create valuable stories and experiences for all your audiences, but how?
Amplexor is excited to offer a series of four webinars to tackle these timely topics. From establishing scalable content frameworks, to learning from the successes (and pitfalls) of other top global brands, this series will provide valuable insight to support your global branding objectives.
In this series you’ll get to explore:
- Lessons and best practices for producing and scaling global content
- How to ensure global content is relevant, consistent and measurable
- Operational considerations like connectivity and content workflows
- Ideas for content frameworks and how to manage them in a global organization
- How to balance the needs of global and local stakeholders
- An example of a content operation that enables the organization to leverage global strategies and local execution at scale
Check out our agenda for Global Brand Essentials
- 15 May
Global Brand Storytelling: Thinking Small to Scale Big
Guest speaker Robert Rose, Founder & Chief Strategy Officer at The Content Advisory, will join us to explore the best practices of companies making global brand content work at scale and a framework for implementing a successful operational model.
- 29 May
Global Branding in Practice: Operational Considerations
Product and Solutions Manager, Robert O’Shaughnessy, will examine the details of global branding you might not even be aware of. Operational and technical integration strategies to ensure brand consistency and quality with less manual overhead empowering you to focus on stellar content creation.
- 22 May
Interview with an Expert: Talia Baruch, Global Growth Product Strategist
Join our guest speaker, Talia Baruch, as we discuss her experience helping companies integrate the regional and cultural factors to win adoption in local markets on a global scale. We'll go into detail about what it takes to lead international expansion at Google, LinkedIn and SurveyMonkey, and delve into key learnings around global branding, digital strategy and product innovation in this interview-style webinar.
- 5 June
Global Branding Success Stories: Tips from the Top
International Digital Transformation expert, Marc Haarmeier, will dissect well-designed global brand strategies, uncovering what has helped them achieve success (and the pitfalls to avoid), offering tips that you can use to scale your business for international branding success.
Tune in to our weekly Friday Webinars to learn all you need for a successful, scalable global brand strategy.
Your seat will grant you access to all our weekly sessions. If you cannot make it to the live sessions, registering will ensure you still receive the recordings to watch later.
Meet the Speakers
For more than 25 years, Robert Rose has helped marketers tell their story more effectively through digital media. As the Founder of The Content Advisory, Robert has worked with more than 500 companies, including 15 of the Fortune 100. He’s provided strategic marketing advice and counsel for global brands such as Capital One, NASA, Dell, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation. The Content Advisory, is the education and consulting group for The Content Marketing Institute.
Robert’s first book, Managing Content Marketing, spent two weeks as a top ten marketing book on Amazon.com and is generally considered to be the “owners manual” of the Content Marketing process. His second book, Experiences: The Seventh Era of Marketing is a top seller and has been called a “treatise, and a call to arms for marketers to lead business innovation in the 21st century.” Robert’s third book, Killing Marketing, with co-author Joe Pulizzi, has been called the “book that rewrites the rules of marketing”.
Talia Baruch is a Global Growth Executive and Founder of Yewser, working cross-functionally to make products make sense in the multicultural marketplace. She has 20 years’ experience leading international expansion in Product & Growth at Google, LinkedIn, and SurveyMonkey, and is a localization and internationalization expert. Talia is now an independent consultant (Yewser), helping companies accelerate global growth ground up. Talia is also a professor of global branding, digital marketing strategy and product innovation at CEDIM Design School in Mexico, Hult International Business School, and San Francisco State University (College of Business). She mentors Google's portfolio startups in applied machine learning technologies in emerging markets. Talia is the Co-Founder of GlobalSaké, creating a collective community for knowledge share and launching the annual GlobalSaké corporate education conferences.
Robert O’Shaughnessy is a Global Solutions Architect at Amplexor with an extensive background in start-up companies, as an entrepreneur and a small business owner. His areas of expertise encompass web development, content management, content technologies, global marketing and localization. Robert’s goal is to help clients arrive at the most cost effective and streamlined solution leveraging Amplexor’s expansive technology and services portfolio.
Marc Haarmeier has been a thought leader for digital transformation and solutions for over 20 years. During his studies as an industrial engineer, he supervised international transformation projects for a leading European consulting firm. In 1997 he became a Division Manager and senior leader. In 2003, he and other partners founded a group of companies with subsidiaries in Germany, Austria and Switzerland focused on digital solutions for business-critical processes. Marc joined Amplexor in 2011 where he is responsible for strategic business development and digital process consulting for key clients across Europe. He is a driving force behind digital transformation with a focus on digital experience for global end users.