SPD Swiss Precision Diagnostics GmbH is the company behind the leading pregnancy and ovulation test brand Clearblue®. They deploy various video content from in its YouTube channel, website, and also across marketing programs, Facebook and television broadcasts. Because Clearblue® is a brand with significant global reach, each video requires translation and localization, often used in up to 37 different languages in more than 40 different countries.
In this webinar, SPD’s Lesley Foster will discuss some of the challenges of video localization and share standard practices in the creation of video content strategies for global audiences. In addition, she will discuss her company’s video adaptation/ localization projects and how they were able to deliver end-to-end localization services – resulting in saving costs.
About the Presenter
Brand Manager (Global Digital Design), Swiss Precision Diagnostics GmbH