Successful content marketing addresses the right people with the right content at the right time and at the right location. Udo Merz demonstrates how strategically set-up content marketing generates more customer contact, more recommendations and finally, more sales.
This webinar will be presented in German.
Udo Merz began his career as an IT manager of a large daily newspaper before moving to AMPLEXOR (euroscript at the time) in Luxembourg in 2008. There, he was responsible for numerous XML Publishing projects and in a later role, as Managing Director, he was responsible for a large array of company-wide system implementations for DTP projects and quality assurance. Today, his work focuses on the development and optimization of web-based marketing solutions – such as SEO and SEM, content marketing, copywriting and conversion rate optimization.