Amplexor launches newly designed website experience

16 June, 2020

Welcome to the revamped Amplexor website! With a modern, clean design, this makeover creates an enjoyable and intuitive experience for visitors worldwide.

Amplexor is proud to announce the launch of our newly designed website, a privileged channel to connect with our worldwide network. The new platform is based on the latest version of leading enterprise web content management system (WCMS), Adobe Experience Manager 6.5.

As our role as content services leader expands, the content and design overhaul of our main digital channel posed as the perfect opportunity to showcase our global expertise in delivering premium customer experiences, strong digital platforms and high-quality multilingual content.

In a time where more and more organizations across industries look to how they can achieve their full digital potential, Mark Evenepoel, CEO, highlights how this channel has been key to expand the group’s visibility and reach across markets. “We’re confident the new website will play a pivotal role in improving our communication with customers and partners worldwide, showcasing how our diversified service offering, across different sectors, constitutes an additional advantage in these changing times.”

First impressions matter

Designed to create a more enjoyable and intuitive visitor experience, the refreshed amplexor.com boasts a modern and easy to navigate layout.

The choice of Adobe Experience Manager (AEM 6.5) brings an array of new features and tools that enable a more personalized brand experience. This latest AEM version focuses on content velocity, fluid experiences, intelligence and cloud agility.

A customer-centric experience

One of our primary focus was to humanize the website and make it more personal and relatable to each visitor. The whole structure was re-thought to be simpler and cleaner, with visuals and content aligned for a dynamic experience. Content sections were broken into shorter, easier to read bites, connecting to related information for a completely seamless experience.

The new consistent site-wide navigation system, with improved menu functionalities, helps to direct visitors to the most relevant information for their needs. Additionally, all pages are fully responsive and optimized for easy navigation through a wide range of web browsers and devices.

At last, traditional stock images were replaced – whenever possible - by real pictures of our offices, teams and events – for a more real connection.

Search Engine Optimization (SEO)

The new website was developed with search performance in mind, both technically and content-wise. The sitemap reorganization, the strategic (and multilingual) keyword optimization, an improved UX and other technical upgrades supported by AEM 6.5 are key to ensure the best performance on international search results.

Resonating across cultures 

The new website is available in English, German, French, Dutch, Spanish, Portuguese and Chinese (simplified) – some of the most valued languages worldwide.

The localization project involved experienced translators, revisers and in-country subject matter experts, who processed over 2.1 million words in more than 1.300 pages per language.

International SEO was also a high priority within the translation process, as linguistics had specific training to identify the best performing keywords per language.

Before the end of the year, the website will also be available in Traditional Chinese, Japanese and Italian, expanding our reach and worldwide relevance.


We hope you enjoy the informative browsing experience our new amplexor.com was designed for. Meanwhile, don’t forget to send us your feedback, comments or suggestions – and come back often for the latest updates on digital experience, content globalization and global compliance.

“We’re confident the new website will play a pivotal role in improving our communication with customers and partners worldwide, showcasing how our diversified service offering, across different sectors, constitutes an additional advantage in these changing times.”

- Mark Evenepoel, CEO

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Amplexor has been shortlisted for the 2020 European Search Awards in categories of Best Pan European Campaign and Best Use of Content Marketing.

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