The goal of the project was to refresh and bring together WABCO’s digital landscape of more than 20 websites and microsites under one digital framework and CMS solution. Through a complete overhaul, Amplexor helped WABCO revamp its brand positioning and increase organic visibility across its key markets.
The new website offers customers and prospects a better user experience, with products and solutions now consistently presented throughout regions. On the backend, WABCO teams gained agility, with a more user friendly CMS. Kentico Multi-site Management enables faster content updates and a harmonized overview of analytics for all sites and locations. Kentico Multi-site Management future-proofed the project not just by enhancing ease of use content managers, but also by simplifying content workflows and onboarding of new contributors.
In a time where more and more organizations across industries look to how they can achieve their full digital potential, Damien Dewitte, VP Digital Experience at Amplexor, highlights our ability to stand out from the crowd: “This achievement is fantastic news for WABCO and the Amplexor team. It’s proof of our experience with key WCMS technologies and of our expertise with digital harmonization projects. These types of projects make so many stakeholders come together, that sharing best practices and showing strong teamwork is essential.”
Earlier last year, WABCO had already been recognized for its outstanding roles in digital innovation by the Corporate IT Awards. The company won the Best Digital Enterprise award for its leading role in supporting the automotive and transportation industries.