On 14 June, an exclusive group of top digital marketers and marketing strategists gathered in Paris for Amplexor’s Digital Circle Dinner, an inspirational evening event focused on the topic of digital strategy.
With an interesting agenda and appealing presentations, the event was fully attended and offered participants networking opportunities with peers across industries, as well as other surprises, such as a business photo shoot.
The roundtable discussion was triggered by insightful talks by Caroline Faillet, co-founder of Boléro agency and author of “The Art of Digital War” and Laurent Geray, Managing Director of Nodya Group.
Caroline Faillet detailed how digital technology has been rapidly enabling consumers to jeopardize marketing strategies and brand reputations, and how businesses need to learn how to subvert traditional marketing approaches. She also revisited precepts of the great strategists, such as Sun Tzu, to demonstrate how organizations can survive or even dominate in the digital era - an era that companies can conquer with strengthened marketing strategies and messages.