In today’s fast-paced, global marketplace, people are literally being bombarded with content from all directions. As the race for attention escalates, there’s greater pressure to consistently create content that’s not just good, but that builds audience engagement and loyalty. When adapting content to global audiences, this becomes harder. So, what does it take to create culturally relevant storytelling that resonates deeply with your international audiences?
In this Amplexor-hosted Table Talk, Dr. Carmen Simon, cognitive neuroscientist, international author, and Stanford University educator, will discuss what makes content memorable and how transcreation can help global audiences to remember your name. You'll gain a set of proven tools and strategies for creating brand stories that captivate your global audiences regardless of culture, are hard to forget and impossible to ignore!