Being immersed in western markets can make the Chinese market seem like a far away reality. Maybe you are vaguely aware that people use tools like Wechat and Taobao and that mobile payments are the norm in China. But there is so much more to learn about China, an incredibly diverse market that is rapidly evolving. Understanding these nuances will help you put the right team in place and drive revenue growth in the region. There are a lot of exciting developments in China that are changing the way that businesses and consumers buy.
Join us to learn about the evolution of the Chinese market, recent disruptive changes, and key demographic differences in China. We will take a look at emerging Chinese platforms, like Bilibili, and how Western brands succeed and fail in China. We'll talk about if Chinese brands will replace foreign brands in China and what that means for you.