Join expert Talia Baruch, to uncover how to effectively drive horizontal, cross-functional international efforts to maximize adoption in new markets. This live session will dive into everything from brand discoverability, acquisition, engagement and conversion all the way to brand-bond loyalty.
Global-ready in Product means investing in truly understanding your customers within the context of their geo environment, repositioning the value proposition to address the right problem to solve and creating the right local experiences, integrating user cultural and regional factors.
Global-ready in People means a top-down organizational structure that gives the Globalization team the autonomy to align international OKRs horizontally across key corporate functions, to effectively execute on your core international corporate objectives.
Global-ready in Platform means a modular platform infrastructure architecture that allows you to dynamically generate the right experience by customer geolocation and language interface.
Talia will provide case study examples from her work leading International Product and Growth at Linkedin (China, Japan, India, the Middle East), optimizing product experience for growth at SurveyMonkey (in the UK and Germany) and from her work helping companies reach adoption in Mexico and Brazil.