Webinar

Global-Ready Strategy for Product, People and Platform

Learn how to build a global-ready strategy that addresses product, people and platform considerations for successful adoption in new markets.

 

Session 1

Thursday, 23 July

11:00 EDT / 17:00 CEST

 

Session 2

Tuesday, 28 July
08:00 EDT / 14:00 CEST

 

Many companies struggle with successfully and smoothly transitioning into new markets. Building a global-ready strategy is crucial to approaching this complex, sometimes daunting, task. 

Join expert Talia Baruch, to uncover how to effectively drive horizontal, cross-functional international efforts to maximize adoption in new markets. This live session will dive into everything from brand discoverability, acquisition, engagement and conversion all the way to brand-bond loyalty.

Global-ready in Product means investing in truly understanding your customers within the context of their geo environment, repositioning the value proposition to address the right problem to solve and creating the right local experiences, integrating user cultural and regional factors.

Global-ready in People means a top-down organizational structure that gives the Globalization team the autonomy to align international OKRs horizontally across key corporate functions, to effectively execute on your core international corporate objectives.

Global-ready in Platform means a modular platform infrastructure architecture that allows you to dynamically generate the right experience by customer geolocation and language interface.

Talia will provide case study examples from her work leading International Product and Growth at Linkedin (China, Japan, India, the Middle East), optimizing product experience for growth at SurveyMonkey (in the UK and Germany) and from her work helping companies reach adoption in Mexico and Brazil. 

Why attend?

In this webinar, you'll learn:

  • What it takes to build a global-ready strategy that is effective across functions from start-ups to top-tier enterprises
  • Key considerations for product, people and platform facets of strategy planning and execution
  • Real-life examples from companies looking to achieve brand discoverability, acquisition, engagement, conversion and loyalty

WHO SHOULD ATTEND

The webinar is designed for business leaders responsible for planning, executing or driving strategic growth. Whether you’re in Marketing Operations, Product Development or Global Growth Strategies functions at startup, mid- or top-tier companies, B2B or B2C, our webinar will touch on what it takes to achieve global growth.

Meet the Speaker

Talia Baruch, Global Growth Product Strategist.

Co-Founder of GlobalSaké, Founder of Yewser (ex Google, LinkedIn, SurveyMonkey)

Talia Baruch is a Global Growth Executive and Founder of Yewser, working cross-functionally to make products make sense in the multicultural marketplace. She has 20 years’ experience leading international expansion in Product & Growth at Google, LinkedIn, and SurveyMonkey, and is a localization and internationalization expert. Talia is now an independent consultant (Yewser), helping companies accelerate global growth ground up. Talia is also a professor of global branding, digital marketing strategy and product innovation at CEDIM Design School in Mexico, Hult International Business School, and San Francisco State University (College of Business). She mentors Google's portfolio startups in applied machine learning technologies in emerging markets. Talia is the Co-Founder of GlobalSaké, creating a collective community for knowledge share and launching the annual GlobalSaké corporate education conferences.