Great content fuels the most engaging customer experiences. It is one of the key aspects in omnichannel marketing and enables advanced scenarios like personalization.
However, if not managed efficiently, large volumes of content can make life for marketing teams troublesome. User-hostile content systems are frustrating to use and often give rise to siloed content management solutions adopted by teams across the organization. It’s these siloes that cause inconsistencies and obstruct content reuse and delivery across multiple customer touch points.
Our experts will take you along a deep dive into every step in the content lifecycle and discover proven ways to create, manage and deliver content at scale. We will discuss topics like classification, workflow and headless/hybrid delivery.