Augmented Reality: What’s in it for your business?

07 May 2019

We’ve come a long way since the Augmented Reality (AR) hype in gaming and entertainment with Google Glass and Pokémon Go. AR is now finally graduating from a cool technology for disruptive early adopters to a valuable enterprise tool, applicable in practical business arenas. And this might be only the tip of the iceberg! Statistics show that the investment in immersive and mixed reality technology is estimated to reach $50 billion by 2020.

Join our webinar for a lively journey beyond the AR hype and into the current and future state of AR enterprise technologies. Don’t miss the chance to get in on the real possibilities of AR for your own business context and discover how this new technology can increase your revenue!

Save your seat today or enter your details to get the recording and watch it later!


  • Deep-dive into the (un)realistic expectations and factual challenges of immersive content and AR solutions
  • Explore the most successful AR use cases across industries - retail, manufacturing, banking, tourism, etc.
  • Find the AR way through the corporate ecosystem, including areas such as product development (design, engineering), marketing & sales, logistics, after-sales (service maintenance/monitoring) and HR


Gilberto Picareta, Strategic Accounts Manager and Enterprise Technology Evangelist, Amplexor
Based in Zurich, Gilberto has been pioneering AR projects within some of the most renowned companies in the DACH region. He focuses on the successful use of immersive content and technologies to drive productivity and revenue. As a digital native with a background in management & finance, Gilberto has a broad understanding of businesses’ specific needs and challenges across industries. Using this unique expertise, he assists companies in their digital transition efforts, designing and implementing tailored end-to-end strategies.