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Successful content marketing addresses the right people with the right content at the right time and at the right location. Udo Merz demonstrates how strategically set-up content marketing generates more customer contact, more recommendations and finally, more sales.
This webinar will be presented in German.
The speaker
Udo Merz began his career as an IT manager of a large daily newspaper before moving to Amplexor (euroscript at the time) in Luxembourg in 2008. There, he was responsible for numerous XML Publishing projects and in a later role, as Managing Director, he was responsible for a large array of company-wide system implementations for DTP projects and quality assurance. Today, his work focuses on the development and optimization of web-based marketing solutions – such as SEO and SEM, content marketing, copywriting and conversion rate optimization.
