The smarter approach to website localization

25 June 2019

Looking to expand your digital presence or considering global audiences? If so, it will be crucial to incorporate website translation into your growth strategy.

Website translation can be a daunting process if not well planned. However, the different approaches to website translation raises questions: Which is best for your website goals? Which is right for your company? What are the pros and cons of each?

In our webinar, The smarter approach to website localization, we’ll compare the three most common website translation approaches – traditional, connector and proxy. We will help you understand and evaluate the different solution options to make the right choice for your organization. Highlights of the presentation include:

  • An introduction to website translation
  • A comparison between the different approaches and use cases
  • Which factors you need to take into account for digital channels localization:  technical developments, faster time to market, user experience, SEO + MSEO and automation
  • The proxy-based website translation

You probably have many reasons for website translation with an end goal in mind. Make sure you evaluate your website translation options and choose the right approach and strategy that aligns to your organization and its overall business goals.

Meet the speaker

Robert O’Shaughnessy, Solutions Architect, Amplexor 
Robert is a Solutions Architect at Amplexor with an extensive background in web development, marketing and translation. Robert’s goal is to help clients arrive at the most cost effective and streamlined solution by leveraging Amplexor’s expansive technology and services portfolio.