A successful translation strategy means appropriately balancing three key program pillars: cost, quality and turnaround time. You want to ensure high quality final content, efficient translation project turnaround times, all at an economical cost. Machine translation is one way to achieve these results when managing and translating your content.
Machine translation (MT) is increasingly being used today’s rapidly evolving, digital world of communication. MT plays a role in the translation of a wide range of content – from equipment instructions you hold in your hand, to content on digital platforms, such as Facebook, eCommerce websites, blogs and more. By quickly translating subject matter from all over the world in an automated fashion, MT can fuel your ability to understand a wider range of information.
That said, people have varying opinions on MT. Some consider it a threat to the translation industry and to high-quality translation. Others see it as an opportunity to make translation more affordable and accessible. It all depends on your perspective.
But what exactly is MT and what’s the recipe for using it successfully?