A personalized interface for each user
The main challenge would turn out to be building a search functionality that could handle the diversity of information and products and return results rapidly. It was complicated by the fact that Daikin wanted one portal for all its customers. That meant building a user system to filter out irrelevant information for that specific customer. For example, when a Dutch user searches for a specific type of product, he could get different results compared to a search executed by a German user. That happens not only due to the language specificities but also due to product’s lifecycle differences across Europe: products may be discontinued in one region but still available in another.
Likewise, information is customized to the users’ profile or role. An onsite installer will probably look for self-tutorials or technical product manuals, while resellers will most probably search for product portfolios or product news.
To make sure information was complete and always up-to-date, Amplexor built an interface with Daikin’s SAP database that allows all the product related data to be automatically synchronized in the AEM back office. This information is then combined with the related supporting assets (e.g. visuals, pictures or even related documents) and presented through the portal as a single unified content. This ensures efficiency and faster time-to-market with minimum manual intervention.
Another important part of this project, also closely linked to the personalization part, is the user management and user’s insights. Each user of the portal has his own profile, which he can link to certain market expertise or functional area. Users can also engage with certain content and give personal feedback (such as liking, commenting, etc.). All this information is then used to increase the criteria for personalization and ensure the visibility of the right content, adjusted to that specific user.