Amplexor joins the AR&VR momentum in Munich with B2B and B2C applications

27 October 2017

Amplexor joins the AR&VR momentum in Munich with B2B and B2C applications

October 27, 2017

Augmented and Virtual Reality software is estimated to reach over 440 million users worldwide and be worth 35 billion U.S. dollars by 2025, according to Statista. The applications of these technologies are growing exponentially and Augmented World Expo (AWE), the world's largest Augmented and Virtual Reality conference and expo, picked up on the momentum with its second European edition last 19-20 October in Munich.

Under the motto “Superpowers to change the world”, the event gathered over 1500 participants from around the world, including developers, creators and C-level executives.

Amplexor’s digital experts were onsite with a AR & VR dedicated booth showcasing how these new technologies are shaping the future of B2B and B2C sectors across business domains, such as complex machinery repair, product testing, cost-efficient employee training, product branding, customer service and ecommerce, among others. Our visitors also had a chance to experience highly immersive demos of applications for service maintenance, product marketing and teleservice.

Over 100 speakers across five program tracks explored the latest technology trends and their practical applications, including Annette Zimmermann, Research VP at Gartner, who revealed AR comes up as their first major trend driving digital transformation. According to the research firm’s findings, by 2020, 100 million consumers will shop in AR worldwide, but mobile devices such as smartphones or tablets will still be dominant at least until the end of 2018, hosting 90% of all AR experiences.

Our partner RE’FLEKT was one of the AWE sponsors and took the opportunity to announce the launch of live support module for remote collaboration that allows customer support employees to interact directly with users using augmented reality applications.

Click here for more information about Amplexor’s AR & VR solutions supported by the award-winning RE’FLEKT technology.

The AWEsome AR and VR experience in Munich

by Jörg Drescher