Artificial intelligence (AI) and machine learning are everywhere. Intelligent internet and content searches that adapt to user preferences, automated personal assistants like Alexa and Siri, and customer care channels such as web chat –AI is already a technology having a huge impact on our lives.
Machine learning is a subset of AI, where algorithms don’t just make clever connections and spot trends in masses of data: they also become increasingly refined and efficient at this, in response to the conditions they are exposed to and the results they find. All of which adds to the speed of discovery, and the next actions this makes possible.
This can work for us in many ways, from accelerating scientific breakthrough and spotting previously elusive patterns in unwieldy global data masses, to enabling greater drug personalisation. But what is the ultimate potential of these technologies, and how far can they go?