AMPLEXOR Business Breakfast: Augmented and Virtual Reality

17 May 2017

8:00 - 11:00 AM
with guest speaker Jannik Hol from RE‘FLEKT
@ Prime Tower, Zurich

The AMPLEXOR Business Breakfast with RE‘FLEKT will bring together technical documentation and marketing professionals to explore the possibilities of augmented and virtual reality in their field and brainstorm new application ideas.

You will be inspired by B2B and B2C examples of the technologies’ applications, such as trade show exhibits for complex machinery, cost-effective employee training, quality assurance for complex maintenance processes by service technicians or integration of technical documentation with e-commerce solutions.

Jannik Hol from RE‘FLEKT, experts in this field augmented and virtual reality, will guide you through the potentialities of the technologies, showcasing well-known examples such as the virtual Audi Showroom or the maintenance application for the Leybold Hyperloop.

The discussion won’t focus just on the technology itself, but also on how it can address the content’s different target end users’ needs. Julia Hoffgaard, Technical Documentation Consultant at AMPLEXOR, a leading content and integration specialist, will demonstrate how technical information can be transformed into multilingual, interactive and engaging new formats. She will also detail what are the key factors for successfully implementing augmented and virtual reality projects based on product information for marketing & sales, ecommerce and maintenance & troubleshooting.


8:00 - 8:30 – Registration and complimentary coffee and croissants

8:30 - 8:45 – Welcome address
René Reinli, Vice President Manufacturing, AMPLEXOR

9:00 - 9:45 – Human-centered AR and VR: empower your business
Jannik Hol Senior Business Development Manager, RE'FLEKT GmbH

9:45 - 10:15 – Interactive demo sessions: HoloLens, SAMSUNG Gear, RE'FLEKT ONE

10:15 - 10:45 – From technical content into marketing content
Julia Hoffgaard, Technical Documentation Consultant, AMPLEXOR

10:45 - 11:00 – Networking coffee and closing notes


Prime Tower
Hardstrasse 201
8005 Zurich