Web Content Management (WCM) means the combination of tools and methods for allowing an organization to manage their web content in a structured and consistent way. WCM offers the possibility for organizations to optimize their content production and publishing process, and at the same time to re-purpose their content assets for different media and channels. Although WCM still is strongly tied to Web publishing, the tools and methods are perfectly suited for publishing to print and mobile channels as well.
Why WCM?
Web Content Management tools and methods do help in fulfilling your objectives in terms of:
- Ensuring brand consistency across all your websites
- Extending the content publishing responsibilities towards broader teams, departments, susidiaries and partners
- Enhancing the content creation, reviewing and translation process
- Allowing faster publishing cycles and time to market
- Re-using your most valuable content assets, and re-purposing them for publishing towards different media and channels, including mobile and print
- Ensuring web pages and web site navigation follow imposed guidelines in order to meet SEO (Search Engine Optimization) and Accessibility
- Controlling and auditing the publishing activities within your organisation
WCM Application fields
WCM tools and methods are used in the context of:
- Corporate websites, rich content websites, Multi-lingual websites, Multi-country websites
- Web Publishing for Intranet sites and extranet sites
- Knowledge Management and Customer Care Services
- Customer Selfcare applications
- Print Publishing
- Publishing of content towards mobile applications
Amplexor's Expertise in WCM
Amplexor has more than 10 years of experience in helping its customers implement web content management architectures and methodologies.
Our WCM solution offering includes Consulting services, Implementation services, Project Management and Customer Support services.
WCM Products and Partners
- SDL Tridion
- Acquia Drupal
- Microsoft Sharepoint
- Liferay Portal