Case Study: Argenta Web Content Management Project

Argenta’s website was outdated. A completely new information architecture resulted in more user-friendly navigation and content structure. The new site Introduced the concept of “virtual branch office”; the visitor can opt to select the office where he performs his daily banking operations and as a result, the corporate site becomes personalised with information from the local branch. The new site integrates with back-end systems to update the website automatically with daily fund values, adapted interest rates and the latest simulation parameters.

Problem

Argenta’s website was outdated on several levels:

• Functionally, the site didn't offer the same tools as competing banks were offering on their sites

• Look&Feel and visitor experience: The site design was seriously outdated and the organisation of the information wasn't user friendly

•  The tools for managing the content on the site were inadequate and required a lot of interventions from IT-personnel.

Furthermore, several of Argenta’s subsidiaries were hosting and administering their own sites locally, outside of central control. These sites were often amateurish and did not adhere to company standards and branding guidelines.

Solution

Define a project to set up SDL Tridion as a centralised web content management platform.

Benefits

• Integration of all subsidiaries’ sites in the central WCMS
• Implementation of a new site design in the WCMS templates
• Addition of a wide array of Flash simulation tools to the site
• Completely new information architecture resulting in more user-friendly navigation and content structure
• Introduction of the concept of “virtual branch office”. The visitor can opt to select the office where he performs his daily banking operations and as a result the corporate site becomes personalised with information from the local branch. All queries launched and quotes requested via the site are automatically routed to the personnel of the selected local branch.
• Integration with back end systems to automatically update the website with daily fund values, adapted interest rates, latest simulation parameters etc

Technology

SDL Tridion, Microsoft .NET framework, IIS, MS SQL Server 2005