From Technical Information to Marketing Content
19 September 2017
11:30 – 14:00
Heverlee - Leuven, Belgium
Is your technical communication as smart as your products?
Discover how technical information can support better user experiences.
In the era of customer experience and digital media, technical documentation is not only about high-quality detailed product content. To meet the increasing customer expectations, it is vital that your technical documentation adapts to its multiple channels, through interactive, user-centric content.
Join our experts on Tuesday, 19 September and find out how technical information can support better user experiences and how the right CMS can help you align the quality of your communications with the excellence of your products.
11:30 - Welcome reception and networking lunch
12:00 - Introduction
Lode Vandermeulen, VP Sales Professional Services
12:15 - Turning your technical information into Marketing content
Damien Dewitte, VP Solution Management DXM
Product content is a powerful resource to boost your marketing efforts. Discover how it can improve search ranking, encourage lead growth and ultimately enhance your customers’ buying and after-sales experience.
12:40 - Drupal and technical documentation: the unified customer experience
Jan Lemmens, Drupal Consultant
Learn how Drupal can help you to ensure your product information reaches its global audience, while leveraging users’ feedback to continuously improve customer engagement and drive conversion.
13:00 - How Adobe integrates DITA publishing inside Adobe Experience Manager
Ruben Thys, DXM Business Consultant
An inside tour through Adobe’s first-class authoring and publishing experience for multilingual technical content across mobile, web, desktop and print.
13:25 - Q&A
14:00 - End
Key Learning Points
Don’t miss the opportunity to stand out from your competitors by delivering immersive content experiences to all potential end users. You will learn:
- How to break information siloes and optimize communication flows, supported by the latest technologies, trends and best practices
- The value of high-quality information to better engage with prospects and customers
- How to achieve higher content velocity and customize output to deliver highly interactive, personalized experiences to end users leading to customer delight
- The benefits of unifying technical and marketing content with the right CMS, such as Drupal or Adobe Experience Manager
- How to integrate new media formats such as virtual and augmented reality into technical communication
Meet the Speakers
Lode Vandermeulen is VP Sales Professional Services at AMPLEXOR. Lode has held senior positions in software development, business consulting and sales management, with extensive experience in business development within both the public and private sector. He is committed to provide customers with customized solutions to their content and digital challenges, by blending the latest technology and know-how.
Jan Lemmens is a DXM and ECM Consultant at AMPLEXOR, specialized in Drupal. As an enthusiast for platform-independent design and open source technology, Jan focuses in architecting and building innovative, cost-effective and user-friendly solutions for Enterprise customers. He has been responsible for several successful Drupal API and architecture projects.
Damien Dewitte is VP Solution Manager for Digital Experience at AMPLEXOR. For the past 20 years, Damien has been helping clients across industries and geographies to break technical barriers and excel in their digital initiatives. Leading a team of digital enthusiasts, he believes unique businesses deserve unique strategies and is responsible for driving innovation and creating customized approaches for digital experience and content management projects.
Ruben Thys is a Digital Experience Consultant at AMPLEXOR. With over 10 years of experience working in projects for large enterprises (financial services, industry and government), he has acquired deep knowledge of multiple web content management platforms, requirements and potentialities. Specializing in Customer Experience, he focuses on the integration of web content management systems with others, e.g. ERP, PIM, CMMS, CRM, etc.
Gaston Geenslaan 10, Building B3
3001 Heverlee - Leuven
Phone number: +32 16 44 25 10