Digital masters gather in Paris for an inspirational evening
26 June 2017
On 14 June, an exclusive group of top digital marketers and marketing strategists gathered in Paris for AMPLEXOR’s Digital Circle Dinner, an inspirational evening event focused on the topic of digital strategy.
With an interesting agenda and appealing presentations, the event was fully attended and offered participants networking opportunities with peers across industries, as well as other surprises, such as a business photo shoot.
The roundtable discussion was triggered by insightful talks by Caroline Faillet, co-founder of Boléro agency and author of “The Art of Digital War” and Laurent Geray, Managing Director of Nodya Group.
Caroline Faillet detailed how digital technology has been rapidly enabling consumers to jeopardize marketing strategies and brand reputations, and how businesses need to learn how to subvert traditional marketing approaches. She also revisited precepts of the great strategists, such as Sun Tzu, to demonstrate how organizations can survive or even dominate in the digital era - an era that companies can conquer with strengthened marketing strategies and messages.
Laurent Geray provided food-for-thought on how blockchain is transforming the world and opening possibilities in their marketing fields. Blockchain was originally created as the backbone for the digital currency, bitcoin, and its technology gives internet users the ability to create value and authenticate digital information.
Véronique Boudaud, Digital Initiator at Digitize2grow and Digital Transformation Expert, moderated the panel discussion with industry thought leaders who shared their perspectives on building winning digital strategies and the major challenges facing their companies and sectors.
All attendees had positive feedback about the event and the opportunity to share experiences and perspectives with digital peers and industry experts on how to transform even the most dissatisfied customers into brand evangelists and lead businesses to success in this digital area. They also enjoyed the chance to unwind after a busy work day!